OBJECTIVE

To leverage my business acumen, creativity, work-ethic and vision to the benefit of an organization that requires effective marketing, public relations, branding and advertising campaigns.

OVERVIEW

• Able to hit the ground running with no oversight or direction
• Highly organized, intelligent and creative
• Able to manage intense workloads with tight schedules
• Strong interpersonal skills
• Proven track record in various areas
• Exemplary written and verbal communication skills

EXPERIENCE

Marketing Manager, Print & Email Division - July 2010 - Present
Smarthome
16542 Millikan Avenue
Irvine, CA 92606
949-221-0037 Contact Michael Scharnagl, Director of Marketing

Select Achievements

• Significantly increased revenue YOY for email, catalog and affiliate marketing programs
• Identified revenue gaps and outlined programs to capitalized on them
• Created new abandoned cart email system that increased revenue from program by 120%
• Created new automated emails triggered by customer behavior
• Sourced and negotiated with new catalog print houses for cost savings
• Programmed new template generation tools that allowed for quick and accurate deployment of marketing emails
• Established programs that significantly increased email recipients
• Spearheaded session-based tracking cookie program that allowed for more accurate email and PPC metrics
• Integrated with mail program API for increased communication and list updates
• Established new standards for A/B split testing across all programs
• Created new online catalog that generated significant revenue and reduced catalog fulfillments
• Established weekly project-based marketing collateral for soft-sell
• Created new review and project websites for SEO purposes

Director of Marketing Communications - July 2008 - February 2010
Nuvio
1211 Puerta Del Sol
San Clemente, CA 92673
816-444-4422 Contact Jason Talley, CEO

• Drafted and actualized annual Marketing/PR plans
• Ensured all external communications were consistent with brand
• Company spokesperson and primary media contact
• Developed all sales and marketing collateral
• Created all product overviews and user guides
• Designed and maintained all company websites
• Prepared Case Studies on large-scale deployments
• Conducted Training sessions with sales agents and wholesalers
• Coordinated and attended Trade shows and speaking events
• Programmed order entry systems for direct and channel sales
• Conducted Business Development
• Managed PPC campaigns and analytics
• Created all print and electronic advertising

Marketing Manager - December 2006 - June 2008
Standard Tel Networks
15155 Springdale Ave.
Huntington Beach, CA 92649
858-202-3400 Contact Michael Promotico, CEO

• Designed and maintained internal/external websites
• Developed all marketing and sales collateral
• Ensured effective branding for external communications
• Created all internal documents and manuals
• Managed internal training seminars in conjunction with partners
• CRM Program Director

Marketing Support Director - October 2005 - December 2006
Great Wines International (Purchased by Southern Wines & Spirits)
363 West Sixth Street
San Pedro, CA 90731

• Developed all marketing and sales collateral
• Designed wine bottle labels for U.S. markets
• Created lasting business development relationships
• Scouted new wineries and importers
• Produced electronic/print advertising campaigns
• Website production and PPC/analytics
• Coordinated and attended all trade shows and pouring events
• Ensured BATF & State Alcohol Departmental compliance
• Developed pricing structures for specific markets

Public Relations Production Manager - February 2002 - October 2005
Frank Groff Public Relations
3730 E. Broadway, 2nd Floor
Long Beach, CA 90803
562-491-1000 Contact Frank Groff, CEO

• Developed creative and effective PR campaigns
• Wrote press releases and byline articles
• Pitched client stories to the media
• Produced press kits, media kits and SMRs
• Oversaw video production and b-roll acquisition
• Directed internship program and mentored new hires
• Coordinated public and promotional events
• Coordinated speaking opportunities for CEO
• Developed presentation materials for sales and retention

COMPUTER SKILLS

Windows, Mac, MS Office; (Word, Excel, Access, PowerPoint, Outlook) Adobe Design Suite CS4/5 (Photoshop, InDesign, Illustrator, Fireworks, Dreamweaver, Flash, After Effects), HTML, CSS, PHP/MySql, AJAX, SOAP - XML APIs, Javascript (Jquery - Mootools), Mediasource, ACT, TigerPaw CRM

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